Where to Send Materials/ Mechanical Specifications
Insertion Orders & Contracts
Prescribing Reference, Inc. Attn: Advertising Sales Dept
114 West 26th St., 3rd Floor
New York, NY 10001
646-638-6000 646-638-6119 (fax)
Production Materials
Prescribing Reference, Inc. Attn: Nikki Haney
114 West 26th St., 3rd Floor
New York, NY 10001 646-638-6066 (fax)
Rate Cards & Specials: Contact our sales department to request a 2007 Rate Card.
2007 Mechanical Specifications
All publications
Non-Bleed Mechanical Requirements
Width
Depth
Trim Size
5 1/4"
8 1/4"
Live Area
4 3/4"
7 3/4"
2/3 Page
3 3/8"
7 3/4"
1/2 Page Vertical
2 3/8"
7 3/4"
1/2 Page Horizontal
4 3/4"
3 3/4"
1/3 Page Vertical
1 1/2"
7 3/4"
1/3 Page Horizontal
4 3/4"
2 1/2"
Line Ads
4 1/2"
1/2"
Bleed Sizes: Add 1/8" all around. Keep live matter to 1/4" from trim size.
Type of Binding: Perfect
Reproduction Requirements: See acceptable Ad Formats below
Disposition of Reproduction Material: Reproduction material will be held one year from date of last insertion and then destroyed, unless specifically instructed otherwise.
These formats are for all publications and are listed in the order of preference.
A. Adobe Acrobat PDF Files—Preferred files are generated by Adobe Acrobat 5 using the specific Distiller Job Options settings listed below.
–All items not mentioned should be turned off, set to default or to none. Use the Distiller Postscript Printer Description (PPD).
–Distiller Job Options settings: 1) General – No passwords or security permissions should be set * Compatibility: Acrobat 3 * Optimize PDF * Resolution: 2,400 dpi * Binding: Left
2) Compression – Uncheck all three Bicubic Downsampling (Resampling) boxes (Color, Grayscale, and Monochrome Bitmap Images) * Compression for Color and Grayscale Bitmap Images is JPEG, Quality: Maximum. Compression for Monochrome Bitmap Images is CCITT Group 4 * Compress Text and Line Art box should be checked.
3) Fonts – Check the Embed All Fonts box * Check the Subset All Embedded Fonts box and specify Below 100% * When Embedding Fails, specify Cancel Job * For Embedding, specify Base 14 Fonts * Always and Never Embed should remain empty
4) Color – for Conversion, specify Leave Color Unchanged * for Options, Preserve ALL
5) Advanced – for Options, select Allow Postscript file to Override Job Options * for Document Structuring Conventions (DSC) specify Process DSC Comments, Preserve EPS Information from DSC, and Preserve Document information from DSC
B. Adobe Illustrator (10.0) & Macromedia Freehand (9.0)—EPS Files
Create outlines/paths of all text
All imported images must be embedded
Save the file as CMYK with an output resolution no lower than 800 dpi